BTS Top the Netflix charts in 77 countries… New album sparks a storm with ‘Emille Bell’

A live performance featuring BTS, set against the backdrop of Seoul’s Gwanghwamun, has secured the No. 1 spot on Netflix—the global online video streaming service—in viewership rankings across 77 countries worldwide. The response indicates that their overwhelming stage direction and performance have captivated audiences around the globe, reaffirming K-pop’s strong standing.

Alongside the video’s success, BTS’s full-length album 'Arirang', released at the same time, is building intense momentum. According to the record industry, the album has surpassed 4 million cumulative sales within just three days of its release. It is a level of momentum rarely seen even in the global music market.

In particular, a notable achievement is the entry of a track that blends traditional Korean sounds into major charts worldwide. A bold experimental song made solely from the bell-ringing sound of the national treasure Emille Bell has settled firmly in the upper ranks of major music charts, generating a strong wave of attention. Culture and entertainment experts have analysed that the perfect harmony between Korea’s unique traditional culture and contemporary popular music has driven a deep resonance with people around the world.