BTS No. 1 in 77 Countries on Netflix… New Album Sparks a Surge Featuring “Bells of King Seongdeok”

Surpassing 4 million copies sold in just 3 days of release. With a bold experimental track that incorporates traditional Korean sounds, they climbed to the upper ranks of global charts and wrote a new chapter in K-pop history.

[HYBE LABELS Youtube : BTS (Bangtan Sonyeondan) ‘SWIM’ Official MV]

A performance video in which BTS staged a show in front of Seoul’s Gwanghwamun drew massive attention, taking No. 1 on Netflix’s global online video streaming service (OTT) viewing rankings across 77 countries around the world. Evaluations say that their overwhelming stage production and performance captivated viewers worldwide, once again reaffirming K-pop’s strong global standing.

BTS’s momentum is also fierce for their regular album “Arirang”, released alongside the viral video. According to the music industry, the album surpassed 4 million cumulative sales within just three days of release. It’s an extraordinary pace, rarely seen even in the global music market.

One particularly noteworthy achievement is the entry of a track that blends Korean traditional sounds into global music charts. A bold experimental song composed solely of the ringing sound of the national treasure King Seongdeok’s Bell has settled into the top ranks of major music charts, sparking a strong wave of interest. Culture-content experts analyze that the perfect harmony of Korea’s unique traditional culture and modern pop music has led to deep resonance with people worldwide.