ILLIT Enters US Billboard at No. 26…Sets New Career High

The group ILLIT has, with their fourth mini album, rewritten its own highest ranking on the US Billboard main album chart, cementing its position as a new force on the global idol charts.

According to the latest US chart released on the 12th (local time), ILLIT's fourth mini album 'MAMIHLAPINATAPAI' made the impressive entry at No. 26 on the Billboard 200. This marks their fourth consecutive album to chart since debut, a remarkable leap of 145 places from No. 171 with their previous third mini album.

Their performance across sub-charts is also overwhelming. The new release topped Billboard's 'World Albums' and 'Top Dance Albums' charts. In particular, the title track 'It's Me' reached No. 8 on 'World Digital Song Sales', becoming a key driver that propelled ILLIT to No. 1 on the 'Emerging Artists' chart.

Streaming charts at home and abroad have likewise been swept up in the 'It's Me' frenzy. It has dominated the top ranks of major domestic music sites such as Melon, Genie and Bugs, and on global Apple Music's 'Today's Top 100' chart it has climbed rapidly since entering to reach No. 27.

This music success has translated into a widespread viral phenomenon. A meme that began on popular variety shows is spreading into dance challenges, and parody videos that have hit social networks are acting as a powerful catalyst for ILLIT's global popularity.