ILLIT Scores a Major Feat by Debuting at No. 26 on the U.S. Billboard Chart, Setting a New Career High

The group ILLIT has cemented itself as a new powerhouse in the global idol scene, breaking its own record on the U.S. Billboard main albums chart with its fourth mini album.

According to the latest U.S. charts released on the 12th (local time), ILLIT's fourth mini album 'MAMIHLAPINATAPAI' entered the Billboard 200 chart at No. 26. This is the group's fourth consecutive release to chart since their debut and represents an astonishing rise of 145 spots from No. 171 for their previous third mini album.

Their performance on sub-charts is equally dominant. The new release topped Billboard's 'World Albums' and 'Top Dance Albums' charts. In particular, the title track 'It's Me' climbed to No. 8 on 'World Digital Song Sales' and served as the key driver pushing ILLIT to No. 1 on the 'Emerging Artists' chart.

The 'It's Me' craze is also sweeping domestic and international music charts. It dominated the top positions on major Korean streaming platforms such as Melon, Genie, and Bugs, and on Apple Music's global 'Today's Top 100' chart it has climbed rapidly since its entry, reaching as high as No. 27.

This music success has turned into a widespread viral phenomenon. Memes that started on popular variety shows are spreading into dance challenges, and parody videos that have taken social networks by storm are acting as a powerful catalyst for ILLIT's global popularity.